Harascandles.gr is an e-shop for handmade candles. We took over the social media management and Meta Ads. The goal was to increase sales and to provide more information through social media. In less than 1 month we increased organic followers by 37% and paid media sales by 128%.

Objectives

• Increase sales
• Social media management with visuals and texts

Approach

The first thing we did was to study the competitors, since the goal was to sell nationwide. Then we proceeded to develop a strategy for social media and Meta Ads.

Social media

The channel we used was Facebook and Instagram. We created posts of an informative nature in static images.

Campaigns

Meta Ads: in the first month of working together, we had a 300% increase in traffic to the site from new users and a 128% increase in sales.

Results

• Increased brand awareness
• Increase followers
• Increase in visitor traffic visibility
• ROAS indicators passed 3.5

Social media management samples