{"id":2078,"date":"2024-09-21T21:36:50","date_gmt":"2024-09-21T18:36:50","guid":{"rendered":"https:\/\/digibrain.gr\/?p=2078"},"modified":"2024-10-05T18:56:13","modified_gmt":"2024-10-05T15:56:13","slug":"video-key-marketing","status":"publish","type":"post","link":"https:\/\/digibrain.gr\/en\/video-key-marketing\/","title":{"rendered":"Why video is key for marketing"},"content":{"rendered":"<p>Video is a must-have for any business aiming to achieve its goals. It\u2019s a powerful tool that can enhance brand awareness, attract new customers, and boost sales.<\/p>\n<p><strong><em>You can also read: <a href=\"https:\/\/digibrain.gr\/en\/how-does-the-instagram-algorithm-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">How does the Instagram algorithm work?<\/span><\/a><\/em><\/strong><\/p>\n<h4><strong>Why Video is So Effective<\/strong><\/h4>\n<ul>\n<li><strong>More Engaging Than Text or Images:<\/strong> Video can create a more vivid and engaging experience for your target audience.<\/li>\n<li><strong>Easier to Understand Than Text:<\/strong> It communicates your messages more effectively.<\/li>\n<li><strong>More Likely to Be Shared on Social Media:<\/strong> Video is a popular content type on <a href=\"https:\/\/www.linkedin.com\/company\/101335203\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>, making it more likely to be seen and shared.<\/li>\n<\/ul>\n<h4><strong>How Video Can Help Businesses Achieve Their Goals<\/strong><\/h4>\n<ul>\n<li><strong>Increase Brand Awareness:<\/strong> Helps people learn about your business and its products or services.<\/li>\n<li><strong>Attract New Customers:<\/strong> Shows why your business is the best choice for them.<\/li>\n<li><strong>Boost Sales:<\/strong> Assists in convincing people to purchase your products or services.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1532\" src=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-1.png 1280w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-1-600x338.png 600w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-1-300x169.png 300w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-1-1024x576.png 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h4><strong>Statistics Proving Video\u2019s Effectiveness in Marketing<\/strong><\/h4>\n<ul>\n<li><strong>86%<\/strong> of consumers trust a business more if it uses video in its marketing.<\/li>\n<li><strong>70%<\/strong> of consumers are more likely to buy from a business that uses video in its marketing.<\/li>\n<li>Businesses using video in their marketing see an average of <strong>41%<\/strong> more sales compared to those that don\u2019t.<\/li>\n<\/ul>\n<p>So, what are you waiting for? Start creating videos today!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1533\" src=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-2.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-2.png 1280w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-2-600x338.png 600w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-2-300x169.png 300w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-video-marketing-2-1024x576.png 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h4><strong>Tips for Creating Effective Videos<\/strong><\/h4>\n<ul>\n<li><strong>Make Videos Relevant to Your Target Audience:<\/strong> Ensure they appeal to the people you want to reach.<\/li>\n<li><strong>Professional Equipment Isn\u2019t Necessary:<\/strong> Your mobile camera will suffice. For better results, consider buying a ring light and a microphone.<\/li>\n<li><strong>Keep Your Videos Short and to the Point:<\/strong> People have limited time, so make sure your videos are brief and focused.<\/li>\n<\/ul>\n<p><strong>Remember, patience is key and it\u2019s an investment in your business.<\/strong> Which investments have yielded the desired results quickly? At Digibrain, we have extensive experience in content creation and have helped businesses across various industries achieve their goals. Check out our <strong><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/digibrain.gr\/en\/portfolio\/\" target=\"_blank\" rel=\"noopener\">case studies<\/a><\/span><\/strong>! If you want to learn more about how we can assist you, feel free to <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/digibrain.gr\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a><\/strong><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is a must-have for any business aiming to achieve its goals. It\u2019s a powerful tool that can enhance brand awareness, attract new customers, and boost sales. You can also read: How does the Instagram algorithm work? Why Video is So Effective More Engaging Than Text or Images: Video can create a more vivid and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[170,172],"tags":[265,282,270,252,259,336,248,260,261,271,263,281,280,276,274,340],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-website-development-en","tag-b2b-marketing-en","tag-b2c-marketing-en","tag-content-marketing-en","tag-digibrain-en","tag-digital-agency-en","tag-google-en","tag-maria-germantzidou","tag-organic-media","tag-paid-media","tag-seo-en","tag-social-media-marketing-en","tag-video-en","tag-video-marketing","tag-website-development-en","tag-wordpress-en","tag-epicheirisi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":3,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":2445,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2078\/revisions\/2445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}