{"id":2544,"date":"2024-11-22T11:02:24","date_gmt":"2024-11-22T09:02:24","guid":{"rendered":"https:\/\/digibrain.gr\/?p=2544"},"modified":"2024-10-22T03:13:28","modified_gmt":"2024-10-22T00:13:28","slug":"facebook-and-google-ads-how-much-do-they-cost","status":"publish","type":"post","link":"https:\/\/digibrain.gr\/en\/facebook-and-google-ads-how-much-do-they-cost\/","title":{"rendered":"Facebook and google ads: How much do they cost?"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3cac0be4-d653-41c7-a3e2-63be49520102\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Are you an entrepreneur looking for services to advertise on Facebook and Google to boost your business revenue? You reach out to various digital agencies and freelancers, receive quotes, and all this research exhausts you. It&#8217;s understandable. That\u2019s why you\u2019re going to read a price list, so you know exactly how much and what you\u2019re paying for!<\/p>\n<p>We\u2019re not telling you to work with us directly, but we can certainly help you achieve your goals. And of course, you\u2019ll be able to compare offers and choose the professional that suits you best.<\/p>\n<p>So, how much does digital marketing, and more specifically Facebook &amp; Google ads, cost?<\/p>\n<p>Let\u2019s find out, starting with one of the most popular terms in digital marketing: Google Ads!<\/p>\n<figure id=\"attachment_1544\" aria-describedby=\"caption-attachment-1544\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1544\" src=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-ads-help-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-ads-help-1.png 1280w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-ads-help-1-600x338.png 600w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-ads-help-1-300x169.png 300w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-ads-help-1-1024x576.png 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-1544\" class=\"wp-caption-text\">google ads<\/figcaption><\/figure>\n<h3>Google Ads for Businesses<\/h3>\n<p><strong>How much do Google Ads cost?<\/strong><\/p>\n<p>To activate ads, a website is required. This is because when we Google something, we are directed to an environment filled with information. Additionally, Google has set new requirements to start ads, such as needing a registered company and submitting the necessary documents (e.g., ID and business registration certificate).<\/p>\n<p>Here you can read instructions on how to download invoices!<\/p>\n<p>Now, back to the topic of our article:<\/p>\n<p><strong>Search Ads in Greece (Cost-Per-Click, CPC):<\/strong><\/p>\n<ul>\n<li><strong>Average CPC:<\/strong> It can range from \u20ac0.10 to \u20ac5 or more, depending on factors such as:\n<ul>\n<li>Industry competitiveness<\/li>\n<li>Relevance of keywords<\/li>\n<li>Ad quality<\/li>\n<li>Campaign settings<\/li>\n<li>Bidding strategies<\/li>\n<li>Certain industries may have higher CPCs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Display Ads in Greece (Cost-Per-Thousand-Impressions, CPM):<\/strong><\/p>\n<ul>\n<li><strong>Average CPM:<\/strong> Pricing per thousand impressions can range from \u20ac1 to \u20ac10 or more, depending on factors like:\n<ul>\n<li>Ad format<\/li>\n<li>Ad size<\/li>\n<li>Targeting options<\/li>\n<li>Placement quality<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Video Ads in Greece (Cost-Per-View, CPV):<\/strong><\/p>\n<ul>\n<li><strong>Average CPV:<\/strong> Video ads on platforms like YouTube are priced per view (CPV). Specifically, you pay when a viewer watches a specific part of your ad. It can range from \u20ac0.05 to \u20ac0.20 or more, depending on factors like:\n<ul>\n<li>Video length<\/li>\n<li>Targeting options<\/li>\n<li>Ad format<\/li>\n<li>Viewer engagement<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>How much do Facebook ads cost?<\/h3>\n<p>Many businesses have Facebook and Instagram pages and boost posts (promote a post directly from the profile). But why doesn\u2019t it work? Because there\u2019s no clear plan or message for the user to take the desired action. As a result, they waste their money for no reason.<\/p>\n<p>They end up spending money without any success. Yes, there\u2019s an environment where we can run ads, called Ads Manager. The main difference is that through this environment, there are more targeting options, both demographic and types of targeting, such as phones, leads, sales, etc.<\/p>\n<p>Returning to our topic, the minimum daily ad cost on Facebook and Instagram is 1 euro. This applies to all ad formats, such as images, videos, stories, and carousel ads. However, 1 euro is just the minimum amount. The actual cost of your ad will depend on factors such as:<\/p>\n<ul>\n<li>Advertising goals<\/li>\n<li>Target audience<\/li>\n<li>Ad type<\/li>\n<li>Bidding strategy<\/li>\n<li>Competition<\/li>\n<\/ul>\n<p>Nevertheless, if you want a more accurate cost estimate, you can use the <strong><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/convoboss.com\/facebook-ad-cost-calculator\" target=\"_blank\" rel=\"noopener\">Facebook Ads Cost Calculator<\/a><\/span><\/strong>.<\/p>\n<p><strong>Tips to reduce costs:<\/strong><\/p>\n<ul>\n<li>Set clear goals<\/li>\n<li>Target correctly<\/li>\n<li>Choose the right ad format<\/li>\n<li>Use effective bids<\/li>\n<li>Monitor and optimize<\/li>\n<\/ul>\n<figure id=\"attachment_1541\" aria-describedby=\"caption-attachment-1541\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1541\" src=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-meta-ad-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-meta-ad-1.png 1280w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-meta-ad-1-600x338.png 600w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-meta-ad-1-300x169.png 300w, https:\/\/digibrain.gr\/wp-content\/uploads\/2024\/01\/digibrain-digital-agency-blog-google-meta-ad-1-1024x576.png 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-1541\" class=\"wp-caption-text\">Google Ads Manager &amp; Facebook Ads Manager<\/figcaption><\/figure>\n<h3>What budget do I need for Google and Facebook ads?<\/h3>\n<p>The advertising budget and the professional&#8217;s fee are among the first things that interest you. Why care about the process? You want to make money and pay on time!<\/p>\n<p>It depends on the business&#8217;s goals. Let\u2019s not forget that no matter how well we target, the algorithm will favor those with higher budgets\u2014after all, Google Ads is a business! At Digibrain, based on research from our clients in both B2B and B2C, the minimum ad spend is \u20ac700 per month for the most basic activities. Since we&#8217;ve been through it all, we\u2019re obligated to tell you.<\/p>\n<p>That being said, if you have less than \u20ac700, it\u2019s possible to promote your business; it will just take longer to see results. Remember that budgets can be adjusted depending on the period and competition. Below, you\u2019ll find our monthly service packages:<\/p>\n<p><strong>Digibrain Social Media Marketing Packages<\/strong> At Digibrain, we have years of experience in Facebook &amp; Google Ads. We\u2019ve helped businesses from various sectors achieve their goals. Check out <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/digibrain.gr\/en\/portfolio\/\" target=\"_blank\" rel=\"noopener\">case studies<\/a><\/strong><\/span> from our clients! If you&#8217;re interested in learning more about how we can help you and to receive a quote, don\u2019t hesitate to <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/digibrain.gr\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a><\/strong><\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you an entrepreneur looking for services to advertise on Facebook and Google to boost your business revenue? You reach out to various digital agencies and freelancers, receive quotes, and all this research exhausts you. It&#8217;s understandable. That\u2019s why you\u2019re going to read a price list, so you know exactly how much and what you\u2019re&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[170],"tags":[265,282,252,259,253,257,251,248,356,294,256,278,338,339],"class_list":["post-2544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-b2b-marketing-en","tag-b2c-marketing-en","tag-digibrain-en","tag-digital-agency-en","tag-digital-marketing-en","tag-facebook-ads-en","tag-google-ads-en","tag-maria-germantzidou","tag-marketing-agency","tag-meta-en","tag-meta-ads-en","tag-performance","tag-diafimiseis-en","tag-diafimisi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":1,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":2547,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/posts\/2544\/revisions\/2547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/media\/2545"}],"wp:attachment":[{"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digibrain.gr\/en\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}