Aesthea Beauty Laser & Spa is a modern aesthetic center based in Melissia, Athens. We took over the social media management for Facebook and Instagram, with the goal of promoting services, increasing followers, and attracting new local customers.

Objectives

• Social media management including visual content and copywriting

• Growth of social media followers and local brand awareness

• Promotion of aesthetic services and special offers

Approach

We began with a competitor analysis focused on similar businesses in the area and identified the profile of the ideal customer. Based on that, we developed a targeted content strategy aligned with seasonal services and trends in the beauty industry.

Social Media

Facebook and Instagram were our main communication channels. We created static posts and stories with brand-aligned aesthetics, as well as educational and promotional content around treatments, services, and limited-time offers.

Results

• Increased local brand awareness

• 22% organic growth in followers over 6 weeks

• Higher quality engagement (likes, saves, direct messages for appointments)

• Increased foot traffic to the physical location driven by social media

Samples