Are you an entrepreneur looking for services to advertise on Facebook and Google to boost your business revenue? You reach out to various digital agencies and freelancers, receive quotes, and all this research exhausts you. It’s understandable. That’s why you’re going to read a price list, so you know exactly how much and what you’re paying for!

We’re not telling you to work with us directly, but we can certainly help you achieve your goals. And of course, you’ll be able to compare offers and choose the professional that suits you best.

So, how much does digital marketing, and more specifically Facebook & Google ads, cost?

Let’s find out, starting with one of the most popular terms in digital marketing: Google Ads!

Google Ads for Businesses

How much do Google Ads cost?

To activate ads, a website is required. This is because when we Google something, we are directed to an environment filled with information. Additionally, Google has set new requirements to start ads, such as needing a registered company and submitting the necessary documents (e.g., ID and business registration certificate).

Here you can read instructions on how to download invoices!

Now, back to the topic of our article:

Search Ads in Greece (Cost-Per-Click, CPC):

• Average CPC: It can range from €0.10 to €5 or more, depending on factors such as:
  • Industry competitiveness
  • Relevance of keywords
  • Ad quality
  • Campaign settings
  • Bidding strategies
  • Certain industries may have higher CPCs.

Display Ads in Greece (Cost-Per-Thousand-Impressions, CPM):

• Average CPM: Pricing per thousand impressions can range from €1 to €10 or more, depending on factors like:
  • Ad format
  • Ad size
  • Targeting options
  • Placement quality

Video Ads in Greece (Cost-Per-View, CPV):

• Average CPV: Video ads on platforms like YouTube are priced per view (CPV). Specifically, you pay when a viewer watches a specific part of your ad. It can range from €0.05 to €0.20 or more, depending on factors like:
  • Video length
  • Targeting options
  • Ad format
  • Viewer engagement

How much do Facebook ads cost?

Many businesses have Facebook and Instagram pages and boost posts (promote a post directly from the profile). But why doesn’t it work? Because there’s no clear plan or message for the user to take the desired action. As a result, they waste their money for no reason.

They end up spending money without any success. Yes, there’s an environment where we can run ads, called Ads Manager. The main difference is that through this environment, there are more targeting options, both demographic and types of targeting, such as phones, leads, sales, etc.

Returning to our topic, the minimum daily ad cost on Facebook and Instagram is 1 euro. This applies to all ad formats, such as images, videos, stories, and carousel ads. However, 1 euro is just the minimum amount. The actual cost of your ad will depend on factors such as:

• Advertising goals
• Target audience
• Ad type
• Bidding strategy
• Competition

Nevertheless, if you want a more accurate cost estimate, you can use the Facebook Ads Cost Calculator.

Tips to reduce costs:

• Set clear goals
• Target correctly
• Choose the right ad format
• Use effective bids
• Monitor and optimize

What budget do I need for Google and Facebook ads?

The advertising budget and the professional’s fee are among the first things that interest you. Why care about the process? You want to make money and pay on time!

It depends on the business’s goals. Let’s not forget that no matter how well we target, the algorithm will favor those with higher budgets—after all, Google Ads is a business! At Digibrain, based on research from our clients in both B2B and B2C, the minimum ad spend is €700 per month for the most basic activities. Since we’ve been through it all, we’re obligated to tell you.

That being said, if you have less than €700, it’s possible to promote your business; it will just take longer to see results. Remember that budgets can be adjusted depending on the period and competition. Below, you’ll find our monthly service packages:

Digibrain Social Media Marketing Packages At Digibrain, we have years of experience in Facebook & Google Ads. We’ve helped businesses from various sectors achieve their goals. Check out case studies from our clients! If you’re interested in learning more about how we can help you and to receive a quote, don’t hesitate to contact us.